Market your Book! Relationship expert Dr. Molly Barrow
Yes, writing books is a competitive business. Only a small percent of books ever get published and only a tiny percent of those books sell more than a few hundred copies. A book may be considered an A-list book when sales cross the 5000 copies mark. But regardless of the number of sales, you can use a published book to create credibility and give you a unique topic to discuss on television, radio and print.
A marketing structure is necessary in order to be successful in the book writing business. Publishers rarely do any marketing for your book unless you are already a huge name. Most novice writers have expectations that are way out of line with the actual book marketing a publisher will provide.
Your book is the content but the marketing platform is what really makes a book sell. Platform assets are necessary to create your own publicity program, using word of mouth or by generating a strong presence on the web that could help you build a seminar business. You can teach people your subject expertise and sell your book product at the same time. (Herman, 2007)
You do not need to be a national household name. You can create a brand around yourself within your community and your area of expertise, become a respected voice and generate product sales. So, if you are thinking about writing a book, do it! Then, market it like crazy.
Listen to more from top literary agent Jeff Herman at http://www.yourquantumleap.com/JeffHermanAudio.html?10452
BIO:
Dr. Molly Barrow holds a Ph.D. in clinical psychology and is the author of the new book, “Matchlines: A Revolutionary New Way of Looking at Relationships and Making the Right Choices in Love,” ISBN 159507158X. She is an authority on relationship and psychological topics, a member of the American Psychological Association and a licensed mental health counselor. Dr. Molly has appeared as an expert in the film, My Suicide, documentaries Ready to Explode and KTLA Impact, NBC news, PBS In Focus, WBZT talk radio and in O Magazine, Psychology Today, Newsday, The Nest, MSN.com, Yahoo, Match.com, N Magazine, Women’s Health, Women’s World and Shrink About This columnist for Scripps newspapers and Menstuff.
To purchase Matchlines book please visit: http://www.askdrmolly.com
To read Dr. Molly Barrow daily blog: http://www.DrMollyBarrow.com/
Dr. Molly Barrow White Papers visit: http://drmollybarrowpapersedu.@blogspot.com/
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